There are many ways to carry out your digital marketing strategy. There are times when I would advise people to do it through their official social media accounts, and there are also times when I would tell them to do it through their blogs. Both are efficient ways of going about the task, but did you know that you may also consider email as the main core of your campaign?
I have listed some reasons below as to why emails can be considered the core of your digital marketing strategy and its benefits.
1. It Has the Highest Open Rate When Compared to Other Digital Marketing
This is probably the reason why most digital marketers choose to start their strategy with their email accounts. It has been reported that an email has a better open rate when compared to other content that are directly sent towards the target market.
2. It Has a Higher Conversion Rate
Although it has a lower conversion rate than other digital marketing strategies, it has still proven to be the most effective and efficient when it comes to conversions. This is because there is a certain personal feel to it. You receive it at work, at home, or at school, and each time, you are obliged to open it, sooner or later.
3. It Is the Most Cost-Effective Digital Marketing Strategy
Although it has a higher open rate and conversion rate, email still has a really low cost, which makes it an efficient digital marketing strategy on its own. You do not even need to pay anything if you want to open up a new email account. You can just simply register; then you’re good to go.
4. It Has a Better Engagement with Your Target Audience
Email is considered a better digital marketing strategy because it gives you a one-on-one engagement with your target audience. You can directly interact with them and answer their concerns and queries. This gives your audience a personal feel, and they will be satisfied with the response.
5. It Is Easy to Control
Email is a really flexible digital marketing method. You can control the type of email you send, the time you send it, the subject matter, and the audience you send it to. You can even choose to send it repeatedly, you can choose to send it to one person or a group of people, and you can choose to send it on your own terms without any pressure.
6. It Has a Faster Turnaround Time
Since email is a one-on-one engagement, it gives you a faster turnaround time when compared to other digital marketing strategies. As mentioned before, people are always obliged to reply to something directly sent to them.
7. It Comes with a Better Level of Commitment
There are some things in life that we need to commit to so that we can enjoy it. An email is definitely one of them. You can’t just ignore it, and it will get it out of your way. People will need to answer it to move on, as with all the office and personal emails that people receive regularly.
8. It Gives You More Focus
There are too many distractions in the world today. People are always looking at their phones to check their emails. This is what makes it a more engaging digital marketing strategy. It isn’t a one-and-done deal. People will keep coming back to their email to see some important messages, leading them to your promotional materials.
9. It Is More Personal
Email is a one on one interaction with your target audience. The audience feels that you are talking to them directly, giving it a more authentic vibe.
Conclusion
Email is a better digital marketing strategy compared to other digital marketing methods. It is cost-effective, it has a better conversion rate, a higher open rate, a faster turnaround time, and it gives you more focus. It is also a more personal and flexible digital marketing strategy.
Try to make it the core of your campaign and see the difference that it makes.
If you are looking for a reliable digital marketing consultant, then I, Alexandria Taylor Cox, am at your service. I am a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. Call my number today and let us talk about your business marketing strategies.
