Regardless of whether you like opening your email using your phone or your desktop, the place of email in this day and age is undeniable. Sure, you can have your social media pages, but you would most likely need an email address to create an account.
As a marketing tool, email is often treated as an afterthought. Businesses would rather create a strong social media presence than try their hand to build customer relationships through scheduled newsletters via email. However, email marketing offers benefits that social media marketing doesn’t have.
What are the advantages of using email as a marketing tool? This article aims to answer that question and more.
Advantages of Email Marketing
There are several advantages of using email as a marketing tool. Here are some of them.
Large Potential Customer Base
It’s undeniable that social media marketing reigns supreme. With around 20.5 million social media users in Australia, the customer base that companies can reach in an instant is massive, to say the least. However, this also means about 20.5 million people use their personal email addresses to make a social media account.
More Personal Connection with Target Audience
The biggest challenge that marketing via email has is acquiring email addresses. But once you get them, you can build a closer relationship with your audience—more personal than a social media post. Email blasts address a user directly; some even call people by their names. This makes your audience feel more seen and may build loyalty to your brand in the process.
Customizable Content
You can send almost anything via email, from product launch announcements and newsletters to holiday and birthday greetings. You can design an email however you want it. Don’t forget to add a CTA somewhere in the email to guide your audience in the direction you want.
Easy to Distribute
Much like social media posts, marketing emails are easy to create and distribute. With one click of a button, you can send emails to a long list of potential clients. Aside from this, when you have the right marketing tools, you can add features to make each email more personal and appropriate for your business goals.
Cost-Effective Marketing Tool
It’s possible not to spend a dime on email campaigns. Many free online tools can help you create great emails and free email accounts and assist you with distributing them.
Tips to Create an Effective Email Strategy
You can enhance your brand awareness and boost sales with the right email. But to experience these benefits, you need to know how to create a solid strategy.
Here are some tips on creating an effective email campaign:
- Add a mailing list opt-in pop-up on your website.
- Include the email sign-ups in your website’s footer and social media posts.
- Always remember to add a CTA button in the email.
- Create emails that reflect your brand.
- Write for your target audience and provide information they will value.
- Use emailing software that allows you to track your campaign’s performance.
Conclusion
Is email marketing still relevant today? The short and definitive answer is yes. Social media may reign supreme, but email is a reliable marketing tool you can use to reach your audience on a more personal level. When you can harness its full potential, marketing emails can help you reach your overarching business goals.
Hi! I’m Alexandria Taylor Cox. I am a professional digital marketing consultant and strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. I am confident that together, we can bring your email marketing game to a different level. Let’s team up today!
