Digital marketing uses a variety of different communication channels, including social media, online advertising, emails, push notifications and so much more. Over the last 10 years alone, Facebook has moved to becoming one of the biggest marketplaces on the internet.
Facebook Marketing is a platform that offers a variety of targeted paid advertising and organic posts. This lets brands reach a wide audience in order to bring in more customers that will avail of their services or buy their products.
Marketing gets a boost from Facebook given a number of factors, such as:
- Affords integration with other channels
- Allows for organic reach
- Global coverage
- Paid ads that are highly targeted
Let’s explore those more in-depth below.
1. Affords integration with other channels
Facebook marketing can easily be integrated with other marketing channels like search engine marketing, mobile marketing and even ads on Facebook Messenger. This way, a promotion mix can be created that will notably increase the outreach of a brand.
2. Allows for organic reach
You can build relationships with potential customers and users on Facebook by creating value with every post you make. Share interesting pictures and articles that you’re sure your followers will enjoy.
3. Global coverage
Over 1,5 billion people visit Facebook every day and over 2,3 billion use it at least once a month. Over 7 million advertisers target these regular users with ads.
4. Paids ads that are highly targeted
Facebook Ads allow promotions to be tailored to a particular audience based on age, gender, job, interests and location. Basically, any data based on behavior or demographics that users themselves have shared on the app can be put to use.
Advantages of Facebook Marketing
Ad Format Variety
You can boost the effectiveness of your posts and stories by purchasing ads which then turn the posts and stories into advertisements. You can even make slideshows or create photo galleries to show a series of new products. It’s also possible to use three-photo slideshows for a single post. As an added bonus, even Instagram posts can be converted into ads quite easily.
Customer Support
Most people prefer to communicate with brands on social media instead of the traditional route of phone calls. Create a conversational chatbot for Facebook Messenger to chat with users. Base it on popular queries through keywords like “purchase,” “price,” “payment option” and more.
Precise Targeting
You already know that Facebook targets its audience based on demographic information, like the ages, genders, education level, relationship status, and household income of its users. However, there are other ways to target your audience. Within demographic targeting, you can target customers with preferred entertainment, hobbies and so much more.
Website Traffic Increase
You can drive your audience directly to your website. Additionally, Facebook generates a full-size image if your site has one. That is ideal for grabbing the attention of potential customers.
Conclusion
Facebook marketing is a great way for brands to reach a wide audience through organic and paid posts. It helps businesses through paid ads that are highly targeted, global coverage and organic reach. Advantages include precise targeting, customer support and website traffic increase.
Need guidance when it comes to Facebook marketing? Hello, I am Alexandria Taylor Cox. I am a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. Book a free consultation with me today!
