The social media marketing funnel begins when your leads become aware of your brand, with the goal of converting them into paying customers. It essentially culminates in a customer becoming a brand ambassador so that they can create more leads through word of mouth.
In this article, we will further discuss the five stages of the famous social media marketing funnel.
1. Awareness
In this first stage, potential leads learn about your brand for the first time. This is when they become interested in what you have to offer. During this phase, you can get a potential customer’s attention by creating content that covers the problems and challenges they encounter in their personal or professional lives. In this process, you will be creating an image of a company that can offer the solution they need.
2. Consideration
Your target market wants to be sure that they can enhance their quality of life, boost business sales, or resolve pain points by purchasing your product or service. You need to emphasize what sets your brand apart from the competition during the consideration stage.
You must focus on your competitive advantage and give your customers specific information to guide them into the next stage. You can use product reviews and testimonials to demonstrate the value of what your business is offering.
3. Action or Conversion
Your leads have successfully reached the action or conversion stage when they are ready to make a purchase. If you’ve done well during the previous steps, this phase will be successful. Sales will begin to flow by this time.
You can keep potential customer contacts through your social media posts until they’re ready to purchase. You can also encourage them to buy by giving them incentives such as free shipping or a new customer discount.
4. Engagement
Once you’ve closed the deal, you need to continue caring for your customers. Remember, you should exert as much effort when keeping customers as you did when you were trying to get them. You cannot create lifelong customers with one casual purchase.
Keeping your customers means nurturing them through social media platforms. If you fail to do so, there are chances that they will forget about your brand and never buy from you again. If you want your brand to remain fresh in the minds of your customers, you need to maintain and nurture your relationship with them.
5. Advocacy
Once you’ve made a sale and added value for your customers, you can now turn them into brand ambassadors. If your customers are satisfied, you can expect them to recommend you to the people they know. It’s also possible for you to get testimonials and reviews to help you market the benefits and unique selling points of your products and services.
Your best assets when it comes to spreading the word about your brand will always be your customers. It also pays to nurture your relationship with them by continuing to provide helpful content and deliver a good user experience.
Make it easy for customers to share their experiences and become brand advocates. You can do so by allowing them to post reviews and testimonials on your social media pages or website. You can even encourage user content during this stage.
Conclusion
Using the social media marketing funnel to your advantage can help you boost sales and build a loyal customer base in the process. If you know how to take care of your leads, you can eventually have brand ambassadors who will help you advertise your business. If you need some help, a business consultant can be of assistance.
Alexandria Taylor Cox is a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. Her ability to test, tweak, and optimize sales funnels makes her the perfect person for the job. To set an appointment, don’t hesitate to get in touch today.
