There are so many channels of digital marketing today that it may seem like you don’t need to get into all of them. Of course, you can just pick and choose which ones to integrate into your marketing efforts, depending on your goals and budget. The question is: should email marketing be a part of your chosen channels?
The best way to narrow down what you should invest in is to list down what your main objectives and resources are. If these apply to you, it may be time to hunker down on that email campaign.
You Want to Create Customized Content
Emails feel more personalized for each recipient because they will refer to them specifically and can cater to their tailored buying habits. You can set things up to reference their previous transactions, search habits, and interests.
You Prefer Automation
If you want more low-maintenance efforts that are largely automated once you set things up, you can use email marketing software. Every interaction your customer has with you by means of your email campaign can be automated so that there is always a relevant response and actionable lead.
You Need Higher Engagement from Existing Consumers
If you want to get previous customers back and retain a loyal audience, you need to improve consumer engagement. You can easily do this by sending them emails that simply remind them of your brand and give them calls to action that they can click to do business with you. At the very least, it can grab their attention and direct them to your platforms.
You Are Cultivating Your Brand Retention
When you offer email subscriptions, you are also creating a way for new customers to more easily remember you. You can establish a schedule and content vibe to help customers draw a connection with your brand. Simply seeing your name, logo, and other branding materials in their inbox can keep you on their radar.
You Seek Quantifiable KPIs
This means getting Key Performance Indicators that you can actually measure. It’s good to have numbers and data to refer to when measuring your progress in marketing. With these points of reference, you have a better idea of what you need to adjust to get the results you want.
You Can Wait for Sustainable Results
You should know that email marketing isn’t necessarily the channel for quick viral content and immediacy. You need to implement it and monitor it over a period of time to really see how it provides positive results. Of course, it is very effective at increasing your return on investment (ROI) and can very often make conversions.
Whether you have tons of brand changes or you just hold a lot of events or promos, it’s best to have a channel where you can directly reach your consumers. Even if you post on social media, you are essentially fighting against every other person and business to get on each user’s feed. With an email sent to their inbox, you are directly informing users about these essentials.
Conclusion
Consider how much of the above fits your business and use that as a basis for pursuing email marketing. Despite questions of its validity, it is still very relevant today and generally produces a larger return on investment than other channels. This can be attributed largely to its ease of implementation and cost-effectiveness. What’s important is creating a campaign that works for your specific brand and audience.
Reach your business goals with a free marketing consultation with certified strategist Alexandria Taylor Cox. I am a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. Grow your business today!
