As any business owner might know, your brand is one of the most important components of a business. Couple that with the communicative power of emails and we have the impact of two marketing powerhouses.
What Makes This Work?
It should be understood that emails are nothing new—in fact, they were the first tools to be used in the realm of digital marketing. So why is it important to write about them now?
The reason for that is the fact that email signatures are not given as much importance as they should. With email signatures, companies are able to add their own special flair, one that would work with and develop the ongoing brand building that a business might have.
When done right, you can expect a huge impact on their marketing strategies at a very low cost to the business. To give you a better idea, we’ve compiled five different ways that will convince you to get started right away.
1. Including Signatures to Every Outbound Email
At this point in the life of a business, the marketing team should already understand that much of what they do is based on statistics. One way to make sure that the statistics work in your favor is to increase your odds by maximizing what you send out.
Including your email signature in every email you send is one way to maximize those odds. This way, each time an email is opened the reader is immediately exposed to your company branding, improving brand recall.
2. Presenting The Right Image Through Emails
Another way to improve on your marketing is to make sure that you’re sending out the right image every time you send out an email. Creating a professional yet creative email signature is one way to do this, letting everyone know how serious your company is about business.
3. Getting Creative With Email Signatures
You might have noticed how some business letters you receive have interactive icons. Like we mentioned, getting creative with your email signatures is a great way to do things, just as long as you make sure it’s parallel to your current branding.
Alternatively, you could stick with static design elements albeit with your brand’s personal touch. That is one way to push on your business’s branding, helping people associate the brand with the service.
4. Diverting Traffic Towards The Company Website
One thing that many forget about email signatures is the fact that they can link a customer back to the company website which is good for both exposures as well as your website’s SEO. For those unaware, SEO stands for Search Engine Optimization, a practice meant to improve a site’s rank on search engine results pages (SERPs).
5. Giving Attention to The Brand’s Feedback
Another way to make the most out of all your emails, having your email signature include, or at least lead to, positive reviews of your company. This helps develop your audience’s trust, helping you market yourself with a lot less resistance.
Conclusion
The point here is that there are ways you can maximize almost anything you’re already doing. It doesn’t mean you were doing anything wrong, it only means there are more ways your company can do more.
Emails aren’t exempt from this, proving themselves to be great at what they do. This all may seem rather overwhelming. Luckily, you don’t have to do everything yourself. I am a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day.
If you’re looking for a digital marketing consultant to help you with your email marketing campaigns, then you’ve come to the right place. I offer tailor-made digital marketing strategies that will do wonders for your business. Schedule a free discovery call, to see if you’re a good fit for a custom marketing blueprint. Spots are limited so be sure to secure yours today.
