We know that having more followers can often open doors to a whole host of new possibilities. In fact, the social media following of a brand is significantly related to higher income levels.
The more followers you have, the more you’re able to connect to like-minded people. This can build relationships and grow your understanding of your market. A large social media following can help you in everything from customer service to sales.
In short, there’s no denying how impactful a large social media following can be to your brand. So, how exactly can you grow your following?
Today, let’s explore a few simple ways to achieve this goal. Here’s what you need to know:
Increase Your Audience Engagement
Increasing engagement on your social media is crucial. After all, the more engagement you have on Instagram, Twitter, Facebook, and other social media platforms, the more likely you are to attract more followers.
Engagement is a measure of how much interaction is taking place on your account. This includes things like comments, likes, and shares. The more engagement you have, the more likely people will want to follow you.
You’ll also want to take a look at how you’re publishing content. Are you posting infrequently? If you are, you’ll want to switch it up to increase your engagement. If you don’t publish at least once a day on each social media platform, then you’re missing out on a lot of potential.
Make Your Account More “Visible”
You’ll also want to make sure that your social media accounts are as visible as possible. The more visible your brand is, the more likely it is that people will follow you. So let’s talk about how you can make your accounts more visible.
One way to increase your visibility is to have multiple accounts on each platform. For example, if you have an Instagram account, you may want to create a Facebook account. And, if you’re already on Facebook, why not try something new, like a Twitter account?
Each account comes with its own set of followers, so if you’re able to spread your following across a handful of different social media platforms, you’ll increase your visibility.
Stay Updated on the Latest Trends and Topics
When it comes to social media and content, you’ll want to stay updated on the latest trends. The trick is to be changing things up constantly. That’s how you stay relevant and exciting to your audience.
For example, if you notice that everyone’s posting food photos or a certain type of outfit, you’ll want to adapt. This helps to keep the content of your brand current, which is essential for any business. After all, you want to appear professional and keep up with the times.
Set Up Analytics
To properly analyze your engagement and visibility, you’ll want to set up analytics for each of your social media accounts. These can tell you everything from how many people are following you to what type of content is working best.
Additionally, analytics will show you everything from your engagement to your reach. This means that you’ll be able to see how much of your posts are being viewed. If you do not see a lot of views, that can signal a need for change.
This will also allow you to see the best time to post, as well as the time of day that people typically engage with your brand.
The Bottom Line
As you can see, there are ways to grow your social media following. One way is by increasing your engagement, while another is by making your social media accounts more visible. Whatever you do, make sure to stay updated on the latest trends and topics.
Also, make sure to set up analytics on each platform so that you know how to make the most of your efforts. Larger audiences are more likely to help your business grow. By using these simple tips, you’ll be well on your way toward a larger, more loyal following.
If you are looking for help in navigating the world of digital marketing, I can help you. Alexandria Taylor Cox is a certified launch strategist and tech whisperer who loves to test, tweak, and optimize funnels. Get a clear plan to grow your business and turn your vision into a profitable and straightforward system. Contact me today, and let’s talk about it!
