Your website plays a crucial role in the success of your business. In fact, you can even tell if your digital marketing campaign is successful just by examining your website. Remember, the numbers don’t lie, and if the data your website is showing isn’t that good, it may be time to reexamine it.
Consider your website as a product you’re putting forth to your customers. It would make sense to design your website with your customers in mind. You may be happy with the website you’ve set up, but your customers may not feel the same. So, it’s essential to identify the signs that may indicate your website is not doing such a great job at impressing your customers.
1. High Bounce Rate
Getting prospective customers to click on your website is just the first step. After all, they can easily exit your website without doing anything if they don’t feel motivated to engage. This is what makes a high bounce rate.
The bounce rate is essentially the percentage of people who arrive at your landing page but do not go further than that. Your goal is not to simply get people to your website. But rather, it is to ensure the people who land on your website stay on it.
If a lot of people are bouncing out of your site, you may want to examine your landing page to see how you can improve. There could be many factors that contribute to high bounce rates, and it’s important to explore each one and find the appropriate solution.
2. Low Conversion Rate
Another percentage you should be looking at is the conversion rate. The conversion rate essentially measures how many leads you are able to convert into actual sales. So, if you have high foot traffic but low conversion rates, you’ve got a problem in your hands.
One of your main goals is to convert prospective customers into actual sales, as this increases your monetary value. If you are not able to generate enough sales, your business will fail to grow. So, it’s essential to look at the different factors affecting your conversion rate and find ways to improve and optimize the site for better conversion.
3. Too Many Abandoned Carts
Abandoned carts can be a sign that your website is not performing that well. Since people are adding items to their carts, this shows that they are interested in purchasing the products you’re providing. This either means that you did a great job at promoting your products or that the products themselves are value-adding to your customers.
However, there can be hurdles that get in the way of actually checking out the cart. This does not automatically mean they do not like your products. Although, at times, customers can change their minds on whether they want something or not. But sometimes, abandoned carts can indicate other issues, such as complicated checkout processes, limited payment methods, or high shipping costs.
If the customer simply forgot, you can send them emails reminding them about their shopping cart. However, if there’s still little change, you may need to make some changes in your checkout process.
Final Thoughts
Data doesn’t lie. So, it’s never a good idea to ignore it. If the data shows your website is not performing well, it would be best to take a look at where you went wrong and explore your options for improvement. This way, you can improve your overall digital marketing campaign and increase your sales.
Strengthen your business’s online presence with the help of Alexandria Taylor Cox. I am a certified launch strategist and digital marketing consultant who loves to test, tweak, and optimize funnels. Get a clear plan to convert more clients (in less time) by turning your vision into a simple, profitable system. Book a free consultation now!
