Summary
The Uncorked Personality Quiz is a lead generation tool meant to separate ideal clients by their DiSC personality. Leveraging the popularity of quizes helps create a fun lead generation method that has to opportunity to be shared and possibly go viral. Additionally, learning the DiSC personality of leads creates the opportunity to efficiently create the right messages for each lead’s segment.
The project has been built with Try Interact and GoHighlevel.
Goal
Create a high-converting lead generation method.
Strategy
Quizes are currently a trendy way to earn email list subscribers. The fun nature of personality quizes help them convert higher, while the data received from the different results can lead to better sales tactics.
The Uncorked Personality Quiz has 4 results that relate to the 4 DiSC personality types. Creating different list segments will allow ATC Media to send targeted sales messaging to each individual list based on their trust factors.
A part of each results page is the next steps which includes a limited-time offer for a Power Hour Session. This strategy creates an opportunity leading to a quick sale, turning new leads into customers immediately.
Results
A Lead generation method that converts about 70% of viewers into subscribers and about 55% of those subscribers sign up for a free discovery call or a paid power hour.
