For any B2C business to succeed, they need to make sales. It needs to guide its customers into completing a transaction using a sales funnel. This same notion of leading the process to purchase applies online, too.
For social media, it’s about creating brand awareness, then giving consumers something to consider, and getting them to click and make a purchase. So, how exactly do you manage through each of these changes and get a conversion?
These tips should help you optimize your sales funnel online.
Make Sure You Post Actively
The thing about social media is that almost everyone is on it. Feeds become so populated that people will quickly forget your page if you don’t post enough. Make sure you have a regular stream of content so that consumers regularly see you. Because you still need to create awareness in a fast-paced network, it’s good sense to look into promoted posts.
Get Those Engagements
It’s all about interaction. You want to establish this relationship with your audience so that they are more likely to follow through and click on your relevant links or head over to make a purchase. Stay keen on the algorithm and match it with your content.
Buyers will want to see content that can snag their attention and prove how valuable the brand is in their life. You can best do this by posting videos, blog posts, and articles that they can engage with featuring your products or services.
Make Sure Your Posts Are Actionable
So, you are calling your audience to action. Now, you need to make it easy for them to follow through. Make sure you always have clickable links and buttons on your post that allow them to reach relevant product pages or sales forms from your website. It’s also good to make your posts shareable so they can feel encouraged to show your content to friends and expand your reach.
Track Your Social Media Analytics
To really capture your audience and figure out their behaviors and interests, you need to track your social media performance. Assess what type of audience you’re attracting, what posts draw their attention most, and what they end up clicking on. Even insights on how long they linger on specific ads can help you to adjust your campaign accordingly.
Build Your Social Media Voice
While it’s good to get a feel for the audience, this can be fruitless if you don’t establish your presence on social media. This goes beyond how often you post but also the tone and vibe you present when doing so. Consumers nowadays want to be able to get a feel for a business, its ideals, and the voice they can link to it. This breeds familiarity and retention.
Conclusion
It may seem like a complicated endeavor, but creating a social media sales funnel is completely doable. Social media is an inherent part of digital marketing today because of the massive reach that social networking platforms have. If you can connect with audiences on platforms that they seek out and personalize, they will be more likely to make a transaction with your business.
Alexandria Taylor Cox is a marketing strategist who provides a clear plan to get new clients for health and wellness coaches so that they can feel empowered, gain clarity, and add hours back to their day. Reach out to get a free marketing consultation and hit your goals.
