Summary
Remembering Christmas and Handmade Projects is a 25-page eBook full of simple crafts, recipes, and memories the whole family can enjoy for years to come.
The project has been built in Leadpages with PayPal used as the cart method.
Goal
The goal of the project was to create a sales funnel for a low-ticket offering that would be an easy entry point for the brand.
Strategy
With Christmas in July being a favored event for the target audience we centered the copy on creating happy family members all year round, not just in December.
The copy made use of the popular PAS Formula to hook the ideal audience quickly with a short copy. As a low ticket offer, this will be used to turn new leads into customers following free incentive offers and email list subscriptions.
After purchasing this offer, the customer will be funneled into the Fibre Art Design’s Etsy Shop that is filled with reasonably priced, high-quality materials that can be used to complete the projects within the eBook.
Results
A beautiful Christmas themed funnel that boost materials’ sales for Fibre Art Designs.
