Summary
Fail Proof Headlines is an eBook to help coaches and consultants create irresistible headlines. Headlines are traditionally the hardest and most important part of a sales page. This eBook solves that problem with a quick win that ultimately builds Alexandria’s authority as a copywriter.
The project has been built with GoHighlevel and Canva.
Goal
Create an educational lead magnet and nurture sequence.
Strategy
Creating a lead magnet that helps with copywriting will attract ideal audience members who need help with writing sales pages. The eBook aims to help solve one of the hardest parts of the sales page by giving tips and tricks to make it easier.
The simple landing page features a pop-up to secure two micro-commitments prior to a lead being added to ATC Media’s email list. The more commitments a lead makes the more likely it is that they will stay engaged.
The following nurture sequence for this lead magnet continues to give additional insights on how to create better headlines. It also offers additional free gifts to train the subscriber to open emails and click links.
Results
An initial conversion rate over 60% with an average 44% email opening rate over the course of the nurture sequence and a 12% clickthrough rate.
