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Elite 1:1 Coaching

ATC Media or Alexandria Taylor Cox Media is a Digital Marketing Agency ran by Alexandria Taylor Cox. ATC Media helps female entrepreneurs launch their digital offers with strategic funnels and copywriting. This project was to create a High Ticket 1:1 Coaching Funnel.

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Summary

The Elite 1:1 Coaching funnel is a high-ticket application funnel designed to qualify leads and eliminate most objections prior to the Sales Call.

The project has been built with FG Funnels.


Goal

Create a high-ticket coaching program and a sales funnel to support it.


Strategy

High-ticket offers, especially intangible offers like coaching, often have a low conversion rate. A part of the strategy used for this funnel was to qualify leads and dismiss most objections prior to the call via application questions, a short video, and emails.

The application uses questions about ambition, determination, and willingness to invest to qualify or disqualify leads.

The confirmation video and subsequent emails prepare the lead for addressing typical objections and stalls. For instance, asking that their partner be present for the call if he or she will be a part of the final decision.


Results

A high-ticket offer that converted around 80%.

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