Email marketing is an important part of many businesses. More than just growing your email list, you want more subscribers to actually read your emails and turn them into customers.
You need to consistently and effectively engage your subscribers if you want to succeed in doing this. I understand how difficult this objective may seem, but I am here to give simple tips for you to easily spark interest in your readers and improve the online visibility of your brand. They are as follows:
Send New Subscribers a Warm Welcome
People like to feel that they are talking to an actual person. When a user signs up for your email list, make sure to welcome them and let them feel that they are a part of the community you’re building. Studies even show that 82 percent of welcome emails are clicked and read by their recipients, so you might wanna think twice before skipping this vital step.
Use their first names and take advantage of this opportunity to build rapport with your new subscriber. Let them know about your brand and vision, what you want to share with your readers, and how they can reach you if they’d like to discuss more. You can also make your subscribers interact with you by asking them questions and inviting them to reply.
Personalize Emails Every Now and Then
As mentioned above, your readers most probably do not want to feel like they’re just receiving an automated message that everybody else does. Plan the best times for you to send personalized content so your subscribers can look forward to receiving more emails from you. If you are selling products, for example, you can ask them about their personal preferences and send them emails that specifically cater to their interest in these particular products.
Schedule Your Emails
One of the key factors that lead to the success of digital marketing is timing. You need to know the best times to produce and publish your email content.
Studies show that the ideal time for email marketing is 10 a.m. (subscriber’s local time) on Tuesdays, Wednesdays, and Thursdays. However, feel free to experiment with (or even put up a survey on) the time of your email marketing. This is how you learn what works best for your readers, after all.
Ensure Smooth Delivery of Your Emails
There is nothing worse than finding out after a while that the quality content you worked hard on just did not make it to their intended audience. You did not only waste time and effort but also missed out on the chance to interact with your subscriber. Besides, your readers subscribed to your list for a reason, and you wouldn’t want potential customers disappointed just because your emails are not reaching them.
Always remember to check for deliverability issues so you can promptly address them if there are any. There are also various tools out there that can help you test emails and enhance deliverability.
Conclusion
Once you learn the best practices in email marketing, I am sure that you will see its marvelous benefits for your growing business. Follow the tips above and you are already a huge step closer to building a lasting relationship with your subscribers and customers.
If you’re interested in talking to a digital marketing consultant, reach out to Alexandria Taylor Cox. I am a certified launch strategist and tech whisperer who loves to test, tweak, and optimize funnels. Book a call with me today!
