Summary
Create a self-liquidating offer that can be presented to cold traffic via Facebook advertising. This project required Funnel pages, follow up and delivery emails, 3 offer creations, 3 course setups, and Facebook ad creation.
The project has been built with ClickFunnels, ConvertKit, and Member’s Vault.
Goal
Generate new leads with Facebook Ads while covering or exceeding ad spend.
Strategy
Create a low-ticket offer that appeals to problem-aware, cold audience members.
Having a low-ticket item with offer bumps, and upgrade options allows an easy entry point with offer customization. This methodology raises the overall cart value without creating a barrier to entry.
Additionally all leads produced were convert customers giving them a higher value long term.
Results
Grew email list by over 500 people in initial testing.
