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4 Small Online Business Marketing Ideas You Need To Do

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4 Small Online Business Marketing Ideas You Need To Do

Are you already marketing on the Internet?

Take a moment to think about how you would answer that question.

I bet if you started to analyze your business, you’d realize that you are already marketing your products and services on the Internet. Whether your efforts are intentional or not, will determine the success of your business.

This article will go over some small online business marketing ideas so you can start to grow with intention.

Do you have a website?

One of the first marketing ideas that small businesses entertain is a website. Most don’t even think of it as marketing. Having a website marks your territory. It is online real estate that you own.

Fortunately, somewhere in history, websites became such a standard that even brick and mortar stores realize the necessity to have one.

Having a live website means there is the potential for curious Internet users to stumble upon your products and services. You may not be actively promoting your site. However, it can still generate interest and showcase your inventory or abilities.

If you have this basic necessity in place, my next tip for small online business marketing would be to optimize your website.

Do You Include Keywords on Your Website?

Do you include relevant keywords in your website content?

Many websites have blogs for this exact purpose; however, do you also include keywords on your home page? About me? Contact Me?

The point of keywords is to optimize your website for search engines. This tactic is referred to as Search Engine Optimization or SEO for short. SEO affects your website, whether or not you are even aware of the concept of keyword density and how it can help to optimize a website for traffic.

Some online business owners will likely use specific words depending on the type of products and services they offer because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for those particular keywords.

The concept of SEO is much more involved and complicated than only using keywords frequently. Still, business owners can gain some benefit just by naturally applying relevant keywords to their website.

To use it intentionally, you will need to know how your ideal client speaks about their problem. That may seem like a daunting task, but my next marketing tip will make the process easier.

Do You Participate in Message Boards?

Do you participate in message boards and include a link to your website in your signature?

Message boards are a great way to add value, make a name for yourself, build relationships with your ideal customer, and research how they refer to their problems. Savvy business owners utilize this marketing idea for their small business so they can bring awareness to their products and how they help their ideal clients.

You may already be participating in online forums like Facebook Groups or Reddit. With that being said, you may already be benefiting from your time spent on these platforms. However, if you use them intentionally and optimize your use, your marketing efforts can grow tenfold.

Do You Ask For Feedback?

Do you ask for feedback or testimonials from your current customers?

For many small online businesses, this is an accidental marketing idea. Most business owners realize the importance of asking for feedback from customers for business purposes. Business owners who offer products online might solicit feedback in the form of online surveys.

The problem is, most online businesses only do it to place a testimonial on a sales page or for product research.

When you reach out to your customers, every conversation is marketing and can enhance or derail the customer journey. Being intentional, creative, and customer-centric in your feedback requests can turn a one time buyer into a lifetime customer.

Conclusion

Marketing may seem overwhelming and confusing but to be honest the concepts are so simple you are likely doing them on accident.

The trick is using them intentionally to get the exact result you want with the highest return on investment.

In this article we discussed several marketing ideas for a small business. Many of which you may be doing on accident. However, what about when you are ready to intentionally increase your online presence?

You may want to launch a full-scale Internet marketing campaign. If you want to skip the headache that comes with figuring it all out on your own, the best advice I can give you is to hire a consultant to co-create a marketing plan with you. Utilize their strategy, experience, and knowledge to effectively get the results you want fast.


Are you ready to see what a tailor-made marketing blueprint can do for your business? 
Schedule a free discovery call, to see if you’re a good fit for a custom marketing blueprint.
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4 Small Online Business Marketing Ideas You Need To Do
Decorative: Alexandria Cox

What's Up Buttercup?
I'm Alexandria

Long story short, I understand what it’s like to try a million different complicated strategies with tech that never seems to do what you want. That’s why I provide a clear plan of action to get more clients for purpose-driven coaches and consultants so that they can feel empowered, gain clarity, and add hours back to their day.

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