Getting backlinks is one of the essential pillars of search engine optimization (SEO) and digital marketing as a whole, as it’s a powerful way to improve your rankings and establish yourself as an industry leader.
Backlinks are hyperlinks from other websites that redirect to your site. They provide an excellent way to boost your website traffic and help your brand reach new heights. However, earning them is not as easy as many people would think.
Many content creators buy backlinks from other websites in an attempt to boost their brand, but this strategy is considered a “black hat SEO” technique that can do more harm than good. Not only will it break the bank if an organization keeps paying for them, but it can also warrant penalties in ranking and damage the enterprise’s reputation.
It’s best to get quality, organic external links if you want to up your digital marketing game. However, many businesses do not know how to go about it. The key lies in creating content that will help non-competing brands know that your site is a valuable resource that’s worth visiting.
With this, here are some content creation tips to help your site earn more backlinks:
One sure-fire way of getting backlinks is to create quality original content that’s worth sharing. Doing so has many benefits, such as communicating to your site’s visitors and letting other businesses know that your content is relevant, unique, and valuable. They will likely cite you as a reliable source of information, which can provide your website with a substantial boost in traffic.
Some types of content are more share-worthy than others. Here are a few tried-and-tested formats that can earn your site quality external links:
- Quizzes
- List articles (listicles)
- How-tos and guides
- Statistics and expert roundups
2 – Create Infographics
Infographics are some of the most share-worthy types of content you can put on your website. They’re visually appealing, filled with valuable information, and are relatively easy to create. There are many simple, free-to-use programs online that can help you generate them, so you don’t need to hire professional artists and designers to craft one for your site.
You can publish infographics on your social media sites as well, and others will likely share them if they’re valuable and well-designed. Doing this can increase your chances of earning backlinks and establishing an online presence.
3 – Publish Case Studies
Case studies are essential sources of information that can educate other individuals and organizations, so conducting and publishing them can help you assert yourself as an industry leader. It’s an ideal option if your business is thriving and you want to share what works for your brand.
4 – Collaborate with Other Brands
Instead of constantly buying backlinks from other businesses, it’s more sustainable to collaborate with them. This way, you can reach a wider audience and create a win-win situation for both parties. However, it’s best to ensure that you’re working with a complementary organization and not a competitor.
Boost Your Digital Marketing with Leading Consultants Today
Earning backlinks is an essential part of your business’s digital marketing strategy. However, it can be challenging to do, especially if you’re just starting out. Instead of buying your way through everything, it’s best to invest in quality, organic methods to reach your goals. By following the tips above, you can ensure that you establish your brand as a reliable source of excellent content and a trusted industry leader.
If you’re looking for a trusted digital marketing consultant, let Alexandria Taylor Cox assist you. Alexandria Taylor Cox is a certified launch strategist and tech whisperer that can help you find solutions to various business problems and take your brand to the next level. Book a free consultation today!
